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Marketing analytics and measurement

GA4, server-side tagging, consent-aware tracking and attribution that shows which marketing actually drives pipeline — and survives a finance review.

Typical timing
6–8 weeks
Engagement
Fixed scope
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

Build measurement you can trust and defend: accurate, privacy-compliant tracking, marketing data joined to CRM outcomes, and reporting that shows the contribution of each channel to pipeline and revenue.

You may need this if

  • GA4 numbers do not match the CRM
  • Consent banners broke tracking, or tracking ignores consent
  • Budget decisions are made without reliable attribution
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 02 · Discovery2 weeks

    Measurement plan

    • Tracking and consent audit
    • Business questions and KPIs mapped to events
    • Measurement plan and data layer specification
  2. 03 · Alpha3–4 weeks

    Implement

    • GA4, server-side tagging and consent mode configured
    • Conversion and offline CRM data connected
    • Data validated end to end
  3. 04 · Beta1–2 weeks

    Report

    • Dashboards in Looker Studio or Power BI
    • Attribution and incrementality approach agreed
    • Team training

Deliverables

What you keep at the end.

  • Measurement plan and data layer specification
  • Configured GA4, tag management and consent mode
  • CRM-connected marketing dashboards
  • Attribution and testing framework

Outcomes

What it is built to change.

  • Trusted numbers across analytics and CRM
  • Tracking that respects consent choices
  • Budget allocated on evidence

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

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