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Paid media and performance marketing

Google, Microsoft, LinkedIn and Meta campaigns managed against cost per qualified lead, with testing, tracking and budget you can defend.

Typical timing
4-week set-up, then monthly
Engagement
Monthly retainer
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

Generate qualified demand efficiently from paid channels. Campaigns are built on accurate conversion tracking, run with disciplined testing and reported against pipeline and revenue rather than clicks — including new AI placements as they open to advertisers.

You may need this if

  • Ad spend rising while lead quality falls
  • No confidence in what paid media actually returns
  • Campaigns set up once and left to run
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 02 · Discovery2 weeks

    Audit and plan

    • Account, tracking and landing page audit
    • Audience, channel and budget plan
    • Targets set on cost per qualified lead
  2. 03 · Alpha2 weeks

    Rebuild

    • Conversion tracking and CRM feedback fixed
    • Campaign structure, audiences and creative
    • Landing page improvements
  3. 05 · LiveMonthly

    Optimise

    • Weekly bid, budget and search-term management
    • Creative and landing page testing
    • Monthly reporting against pipeline

Deliverables

What you keep at the end.

  • Account audit and media plan
  • Rebuilt campaigns and tracking
  • Ongoing creative and experiment programme
  • Monthly performance report

Outcomes

What it is built to change.

  • Lower cost per qualified lead
  • Budget moved to what demonstrably works
  • Paid media tied to revenue

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

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