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Brand identity design

Logo, typography, colour, imagery and a usable design system, delivered with guidelines and assets ready for digital, print and social.

Typical timing
8–12 weeks
Engagement
Fixed scope
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

Create a distinctive visual identity that expresses the brand strategy and works everywhere it needs to — accessible on screen, flexible across channels and simple for internal teams and partners to apply correctly.

You may need this if

  • The current identity looks dated or inconsistent
  • The brand strategy has changed and the look has not
  • Every agency and team produces something slightly different
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 02 · Discovery2 weeks

    Creative direction

    • Brand strategy translated into a creative brief
    • Visual audit of the brand and competitors
    • Moodboards and creative routes
  2. 03 · Alpha3–4 weeks

    Identity development

    • Logo, typography, colour and graphic language
    • Applications tested on real touchpoints
    • Accessibility checks on colour and type
  3. 04 · Beta2–3 weeks

    Refine and systemise

    • Chosen route refined
    • Design system tokens and components
    • Templates for documents, presentations and social
  4. 05 · Live1–2 weeks

    Roll out

    • Brand guidelines published
    • Asset library handed over
    • Rollout plan by touchpoint

Deliverables

What you keep at the end.

  • Logo suite and master artwork
  • Brand guidelines
  • Design tokens and component foundations
  • Templates: documents, presentations and social
  • Organised asset library

Outcomes

What it is built to change.

  • A distinctive, recognisable brand
  • Consistent execution without constant policing
  • Faster production of on-brand material

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

Discuss Brand identity design