← Solutions
DigitalPopular

Website design and build

A fast, accessible website built to be found by search engines and AI assistants, and to convert visitors into enquiries.

Typical timing
12–16 weeks
Engagement
Fixed scope
Delivery framework
User researchDiscoveryAlphaBetaLive
Discuss this solutionDigital capability →

Objective

Design and build a website that does a commercial job: explains the offer clearly, ranks and gets cited, converts visitors into leads or sales, and can be updated by your team without a developer. Performance, accessibility and structured data are built in, not bolted on.

You may need this if

  • The site does not generate enquiries or reflect the business
  • Updates need a developer and take weeks
  • Slow load times, poor mobile experience or accessibility issues
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 01 · User research1–2 weeks

    Audience research

    • Interviews and analytics review
    • Top tasks and questions visitors bring
    • Search and AI-answer demand analysis
  2. 02 · Discovery3–4 weeks

    Structure and design

    • Information architecture and content model
    • Wireframes and designs tested with users
    • Platform choice: headless CMS, Webflow or WordPress
  3. 03 · Alpha4–6 weeks

    Build

    • Templates and components built
    • Schema markup, performance and accessibility from the start
    • Content written or migrated
  4. 04 · Beta2 weeks

    Test

    • Cross-device, accessibility and performance testing
    • SEO migration plan and redirects
    • Analytics and consent set up
  5. 05 · LiveFirst 4 weeks live

    Launch and optimise

    • Launch with monitoring of rankings and errors
    • Conversion tracking reviewed
    • CMS training for editors

Deliverables

What you keep at the end.

  • Live website on your chosen platform
  • Design system and page templates
  • Structured data and technical SEO foundations
  • Analytics, consent and conversion tracking
  • Editor training and documentation

Outcomes

What it is built to change.

  • More qualified enquiries from the website
  • A site that loads fast and meets WCAG 2.2 AA
  • Content your team can change the same day

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

Discuss Website design and build