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LinkedIn and executive thought leadership

Build authority for your leaders and experts on LinkedIn with a clear point of view, a sustainable content rhythm and measurable pipeline impact.

Typical timing
4-week set-up, then monthly
Engagement
Monthly retainer
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

B2B buyers increasingly trust people over logos. This programme helps leaders and subject matter experts establish a credible, distinctive voice on LinkedIn — positions they can defend, content captured efficiently from their expertise, and a company page that amplifies them.

You may need this if

  • Leaders are invisible on LinkedIn while competitors’ executives are known
  • Expertise exists inside the business but never gets published
  • The company page posts, but nobody engages
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 01 · User research1–2 weeks

    Voice and audience

    • Interviews to find each leader’s expertise and opinions
    • Target audience and topic research
    • Profile audits
  2. 02 · Discovery1–2 weeks

    Editorial plan

    • Points of view and content themes
    • Formats: posts, articles, newsletters, video
    • Capture and approval process that takes minutes, not hours
  3. 05 · LiveMonthly

    Publish and engage

    • Ghostwritten and co-created content
    • Engagement and community guidance
    • Monthly reach, engagement and pipeline reporting

Deliverables

What you keep at the end.

  • Thought leadership strategy for each leader
  • Optimised profiles and company page
  • Monthly content produced and scheduled
  • Monthly performance report

Outcomes

What it is built to change.

  • Recognised expertise in your category
  • More inbound conversations started on LinkedIn
  • Content that also feeds AI answer visibility

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

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