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Answer engine optimisation (AEO)

Get your brand cited in answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot — and measure it.

Typical timing
6-week sprint, then monthly
Engagement
Fixed scope, then retainer
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

Buyers increasingly ask an AI assistant before they open a results page, and the answer cites only a handful of sources. AEO — also called generative engine optimisation (GEO) — makes your brand one of them: clear entities and structured data, answer-first content, third-party authority and measurement of AI visibility.

You may need this if

  • Competitors appear in AI answers about your category and you do not
  • Organic traffic is falling even though rankings look stable
  • Nobody knows what AI assistants say about your brand
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 01 · User research1 week

    Buyer questions

    • The questions buyers ask assistants, gathered from sales, support and search data
    • Prompt set built across the buying journey
    • Priority platforms agreed
  2. 02 · Discovery2 weeks

    AI visibility audit

    • Share of citation measured across assistants against competitors
    • Entity, schema and crawler-access audit
    • Sources the assistants trust identified
  3. 03 · Alpha3 weeks

    Optimise

    • Answer-first content with concise, quotable passages and FAQs
    • Organisation, product and author schema; entity consistency
    • Technical fixes so AI crawlers can read key pages
  4. 05 · LiveMonthly

    Earn and measure

    • Digital PR and expert contributions on trusted third-party sites
    • Monthly AI visibility tracking
    • Content refreshed against new questions

Deliverables

What you keep at the end.

  • AI visibility baseline and competitor benchmark
  • Priority prompt set
  • Optimised content and structured data
  • Authority-building plan
  • Monthly AI visibility report

Outcomes

What it is built to change.

  • More citations and recommendations in AI answers
  • Stronger visibility in traditional search too
  • A measured view of how AI describes your brand

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

Discuss Answer engine optimisation (AEO)