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SEO programme

Technical SEO, content and authority work that grows qualified organic traffic, with clear reporting on rankings, traffic and leads.

Typical timing
12-week foundation, then monthly
Engagement
Fixed scope, then retainer
Delivery framework
User researchDiscoveryAlphaBetaLive
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Objective

Build sustainable organic growth: a technically sound site, content that meets real search demand and demonstrates first-hand experience, and authority from relevant links and mentions. Reported against pipeline, not just traffic.

You may need this if

  • Organic traffic flat or declining
  • Paid search carries too much of the lead volume
  • A site migration is coming and rankings are at risk
How it runs

Activities, step by step

The plan follows our delivery framework. Steps that do not apply to this kind of work are left out rather than padded.

  1. 02 · Discovery2–3 weeks

    Audit and strategy

    • Technical, content and backlink audit
    • Keyword and topic demand research
    • Twelve-month SEO roadmap
  2. 03 · Alpha4–6 weeks

    Foundations

    • Technical fixes: crawl, index, speed, structured data
    • Priority pages optimised
    • Content briefs for topic clusters
  3. 05 · LiveMonthly

    Grow

    • Content published and refreshed each month
    • Digital PR and link earning
    • Rankings, traffic and conversions reported

Deliverables

What you keep at the end.

  • SEO audit and roadmap
  • Technical fixes implemented
  • Monthly content and authority work
  • Monthly performance report tied to leads

Outcomes

What it is built to change.

  • Growth in qualified organic traffic
  • Lower dependence on paid acquisition
  • Rankings protected through site changes

Often combined with

Every engagement starts with a 45-minute working session with the SME who would own the work. No deck.

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