About
Utkarsh Kaushik is Principal, Product and AI at Rothian, working directly with the CEO to embed AI across the product portfolio — as the person who builds it rather than as an adviser.
He builds AI systems that remove manual work and let small teams operate like large ones. Across three years at SplashBI he was the internal AI lead: n8n workflow pipelines connecting HubSpot, Salesforce and UTM infrastructure; AI-powered content generation, SEO tooling and sales enablement used daily across the company; and reporting infrastructure that turned raw GA4 data into insight without a human step at each stage. Organic search share grew from 35% to over 60%, email campaigns sustained open rates above 50%, and the annual virtual conference passed 500 registrations.
At WazirX NFT Marketplace he automated creator onboarding and transaction communications at a scale the team size alone could not have supported, through one of the fastest-moving periods in India’s Web3 market.
Experience
Principal - Product & AI
Rothian
May 2026 - PresentDubai, United Arab Emirates
Leading AI product strategy across Rothian Group's portfolio — working directly with the CEO to define how AI gets embedded into the company's core products and operations.
Marketing Manager – Customer Success
SplashBI
Jul 2025 - May 2026Hyderabad, Telangana, India
Took on expanded ownership of SplashBI's marketing function after being promoted. Became the company's internal AI lead — the person every team came to when they needed a tool built, a workflow automated, or a process made faster.
Marketing Content Manager
SplashBI
Mar 2023 - May 2026Telangana, India
Owned the full marketing function as a solo contributor — SEO, paid media, social, and content — for a B2B SaaS analytics platform serving Oracle, Salesforce, and Snowflake ecosystems.
Marketing Communications Specialist
WazirX NFT Marketplace
Aug 2021 - Mar 2023India
Worked at one of India's largest NFT marketplaces during peak Web3 growth — in an environment where everything was being built in real time and speed was the only constant.
Masters Student
Symbiosis School of Media and Communication, Bengaluru
Jun 2019 - Nov 2021Greater Hyderabad Area
Marketing controls the largest share of budget in most organizations — understanding it from the ground up was the only way to understand how businesses actually work.
UX/UI Designer
Razen customs
May 2020 - Dec 2020India
Automotive customization brand. Took this on as a side project alongside Masters coursework — design has been a long-running personal interest and this was a chance to apply it in a commercial context.
Education
Symbiosis School of Media and Communication, Bengaluru